Icemaster (Hostess Comics) (Marvel Comics)



During the 1970s, confectioner and cakes maker Hostess advertised in major comic books. The advertisements were full-page comics starring Marvel and DC Comics characters (and Hostess products).

These comics were nonsensical and a parody of the most absurd aspects of Silver Age  comics. They’re still fondly remembered for their goofiness.

Icemaster is known — relatively speaking — as the only character who crossed over from the inimitable Hostess™ Fruit Pies advertisement in 1970s comic books to the actual Marvel Universe.


  • Real Name: Unrevealed.
  • Marital Status: Unrevealed.
  • Known Relatives: None.
  • Group Affiliation: Masters of Evil.
  • Base Of Operations: Unrevealed.
  • Height: 6’2” Weight: 300 lbs.
  • Eyes: Solid white Hair: None


Powers and Abilities

Icemaster has massive powers of heat negation. He is capable of putting an entire city in deep-freeze. His touch emits “life-stealing cold”, and he is capable of restructuring his arms into spikey clubs and the like.

Icemaster’s powers of ice generation are very similar to Iceman’s. Thus he can make his ice and himself highly resistant to heat. Or at least he could back in 1980 – whether he can still do that is unclear.

Since he’s either coated with or made of animated ice, he’s assumed to be superhumanly durable.


He appeared in the The Icemaster Cometh advertisement, which was in Avengers #191 and other books.

The Human Torch swoops down over a frozen city, which Icemaster had threatened to “put into a new Ice Age”. Confronting the villain, the Torch suffers the effects of his “life-stealing cold” touch, and flies away. He returns with Hostess™ Fruit Pies, which Icemaster of course, cannot resist.


The fruit filling warms his “heart of ice”, prompting the Torch to exclaim : “Things are warming up again, now that Icemaster has warmed to the goodness of Hostess™ Fruit Pies”. Mmmmm.

I shall return !

Amazingly, the Icemaster was back decades later, having joined the Crimson Cowl (Justine Hammer) version of the Masters of Evil. The plot was not unlike the Torch had thwarted – to use a powerful weather manipulation machine to blackmail countries into donating vast amounts of money.

However, Icemaster and the rest were thrashed by the Thunderbolts.


He’s got kind of an Old Man Winter thing going on. Spiky hair and a beard, with a long, pointed mustache and eyebrows, ice-blue skin, and long, pointed fingernails. He’s nekkid except for some blue trunks.


Icemaster wants to bring back the Ice Age, with himself as the undisputed ruler. He created little ice-thrones for himself to sit on, etc., so he sees himself as someone to oversee a new ice-world.

He’s kind of flippant with his enemies.


(Mocking the fleeing Torch) “Leaving me cold, hot shot ?”

“Hostess™ Fruit Pies ! All for me ? What crust ! So light, so tender. And I’m warming up to the real fruit filling.”

Game Stats — DC Heroes RPG

Tell me more about the game stats


Dex: 06 Str: 04 Bod: 07 Motivation: Power Lust
Int: 05 Wil: 05 Min: 04 Occupation: Would-be one-man Ice Age
Inf: 06 Aur: 05 Spi: 05 Resources {or Wealth}: 003
Init: 017 HP: 040

Cold immunity*: 07, Density Increase: 01, Flame Immunity*: 07, Ice Production: 12, Omni-Arm: 06, Temperature control: 03, Vampirism: 05

Bonuses and Limitations:

  • Density Increase is Always On and Already Factored In.
  • Flame Immunity can also be used upon his Ice Production ice, though effect disappears if Icemaster’s concentration is broken.
  • It is unclear whether Icemaster still has the Flame Immunity Power given his appearance with the Masters of Evil.
  • Temperature Control only to lower temperature.
  • Temperature control has a Special +8 Volume Bonus (+2).
  • Vampirism has a Range of Touch.

None demonstrated.

None demonstrated.

None demonstrated.

Creepy Appearance, CIA toward Hostess™ Fruit Pies.

By Daryl Kuxhouse and Sébastien Andrivet.

Source of Character: Hostess™ pies commercials and Marvel Universe.

Helper(s): Darci.

Writeup updated on the 26th of August, 2012.